When it comes to managing photos and other digital assets, businesses are likely to require more advanced features than consumers, like enterprise-grade security, batch bulk processing and searchability along with the ability to support a vast range of users.
Filling this need is pixx.io GmbH, a startup in Bavaria, Germany, that’s developed a professional image and media management software solution designed to help small and midsize companies collect, share, and manage photos, graphics, videos and other digital media with customers, business partners and remote workers.
Today, the pixx.io solution relies on a hybrid infrastructure that stores data both on internal customer servers and in a virtual server environment in the SoftLayer Frankfurt data center. But it wasn’t always that way.
Company cofounder, Andreas Gölkel, recalls, “At first, for test purposes, we were hosting the solution on our own servers but knew that it would be simply impossible for us to scale up quickly and easily when we went into production.”
With the prospect of thousands of customers soon accessing the system, pixx.io went looking for a cloud provider. The founders were talking with some of the big players in the market when they met a member of the SoftLayer team.
Turns out that German businesses like to keep their data close at hand.
Gölkel explains, “German customers are a little afraid to give out their data on servers that are not in Germany or in the EU. That’s sometimes a problem, especially with corporate customers. This was one of the reasons why we chose IBM and SoftLayer because we have the guarantee that all customer data is stored only in the new Frankfurt data center.”
Other reasons for choosing SoftLayer include the platform’s scalability, speed and professional support, key when provisioning one of the first hybrid cloud infrastructures in Germany. Gölkel adds, “With SoftLayer we can scale up easily and fast. And due to the really good support, we saved a lot of time. As a startup, every hour that you can use for doing other stuff is worth a lot of money.”
Currently the startup provisions a virtual server infrastructure, but will also provide bare metal solutions for customers who want a dedicated environment. “It’s interesting to offer various possibilities to the customer,” says the cofounder, “like different storage types and the possibility to synchronize servers worldwide. This is really good in our sales talks and makes an impression on our customers, especially potential customers.”
One last factor that contributed to the startup’s decision to go with SoftLayer technology–less tangilbe than servers and data centers: the IBM brand.
Gölkel concludes, “The name IBM is really well known, especially in the small to medium enterprises we are targeting. If they hear it’s an IBM cloud, they feel better about putting data in the cloud. Like one of the IT guys said, nobody has ever been fired for buying IBM products.”
To learn more, read the IBM case study.
Reprinted by permission from Thoughts on Cloud.